Revamped sneaker shopping with a cutting-edge app, blending e-commerce tech and analytics for a smooth user journey.

Led project management efforts to enhance Champion's digital presence and optimize their online sales processes.

Led the Shopify project management and technical architecture for a major sportswear retailer, overseeing all integration layers and ensuring seamless coordination between development and operations teams.

Redefined brand and online presence, enhancing their pet care range for the U.S. market.

Developed a playful, story-driven online presence for a sustainable wooden toy brand, enhancing visibility and driving engagement in the educational toy category.

Executed a digital storefront for a multi-brand home & electronics retail center, streamlining navigation and boosting customer interaction online.

Crafted a refined brand identity and e-commerce infrastructure for a bedding brand focused on quality, comfort, and aesthetic appeal tailored to modern lifestyles.

Spearheading comprehensive online operations and digital transformation for a leading furniture brand.

Elevated the digital presence of a luxury leather bag brand, emphasizing craftsmanship, Italian materials, and refined aesthetics to align with premium fashion audiences.

Executed a discreet e-commerce launch for a private intimacy brand, leading Shopify architecture, UI/UX adaptation, and full-stack technical integrations while maintaining strict brand confidentiality.